Cookie Policy

Introduction

At Hyperglance (“we”, “us”, “our”), we use cookies and similar technologies on www.hyperglance.com (“Website”). This policy explains what these technologies are, why we use them, and how you can control them.

Our cookie banner does not load any non-essential cookies until you give permission. If you consent, we may set cookies for Google Analytics, Google Ads, and the Meta Pixel to help us measure performance and advertising effectiveness.

1) What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help sites work, function more efficiently and provide useful information to site owners.

• Session cookies are deleted when you close your browser.
• Persistent cookies remain until they expire or you delete them.

We also use similar technologies (such as local storage and pixels). For simplicity, we refer to all of these as “cookies.”

2) How We Use Cookies

• Make the site work, for example remembering your cookie choices and securing forms.
• Measure and improve performance and content (with your consent).
• Measure advertising effectiveness and conversions (with your consent).

Where cookies involve personal data, we process it in line with our Privacy Policy.

3) Your Choices & Our Legal Basis

• Strictly necessary cookies run on the basis of legitimate interests (or to perform a contract) and do not require consent.
• Analytics and advertising cookies are only set after you give consent.

4) What We Load (By Category)

A. Strictly Necessary (Always On)

Purpose: Enables essential functionality such as security, accessibility, and storing your cookie preferences.
Examples: Consent status cookie; WordPress session cookies (for logged-in admins).
Control: Cannot be switched off without affecting site function, but you can still block them in your browser.

B. Performance & Analytics (Consent-Based)

Tool: Google Analytics 4 (GA4) via Consent Mode.
Purpose: Understand how visitors use our site (for example, pages viewed and time on page) to improve content and usability. Data is aggregated; we do not identify individuals.
Control: Off by default; enabled only if you consent.

C. Advertising & Conversion (Consent-Based)

Tools: Google Ads (conversion tags), Meta Pixel.
Purpose: Measure the effectiveness of our advertising and understand which content or ads lead to enquiries or actions. May support ad attribution across sessions and devices.
Control: Off by default; enabled only if you consent.

Note: These cookies may not be active on every site. They only load if the relevant tags are installed and you give consent.

D. Functional (If Forms Or Plugins Are Used)

Tool: WPForms.
Purpose: Supports form functionality and user experience without storing personal data.
Control: May be essential for form submissions.

5) Managing Cookies

• Cookie Settings: Use the banner link to accept or reject cookies at any time.
• Browser Controls: Most browsers let you block or delete cookies. Doing so may affect site functionality, especially for strictly necessary cookies.

6) Third Parties & International Transfers

If you consent to analytics or advertising, limited data is shared with Google and/or Meta. These providers may process data on servers outside the UK/EEA. For more information, see our Privacy Policy.

7) Changes To This Policy

We may update this policy to reflect changes in the cookies we use, new technology, or legal requirements. We will update the “Last Updated” date and, where needed, prompt you to review your preferences.

8) Contact Us

If you have any questions about this policy or our use of cookies, please contact us.

Last Updated: November 3, 2025

Hyperglance (www.hyperglance.com)